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Interesting Facts

94% of business leaders say that understanding digital user behavior is a priority, but 71% are unsure of how to do so

When teams cannot access behavioral insights immediately, 59% move forward based on instinct, rather than evidence

Businesses using product intelligence were 5.5 times more likely to see over 25% YoY growth in revenue.

Data derived from Amplitude product intelligence report from amplitude.com

Types of Engagements Tracked on Amplitude

Transaction

Performance managers and Sales Executives focus on:

Sales/Revenue
Conversion CTR
Source/Campaign

Attention

Product Managers and Designers focus on:

Actions performed
Duration spent on events
Grouping of users

Productivity

Business in general have their overall focus on:

Customer retention
10x Growth
Zero defects

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